About PineReport

Built by people who actually worked at camp.

We started PineReport after watching a paper incident form fail at the worst possible moment. We've spent every day since making sure it doesn't happen to anyone else.

Origin

Built by someone who's done the paperwork.

PineReport started with a simple frustration: incident reporting at camps and youth programs still runs on paper forms, scattered notebooks, and half-remembered details. When something happens — a scraped knee, a fall, anything a parent or insurer might later ask about — the people on the ground need to record it fast and find it later. Too often, they can't.

"The work gets done. The hard part is proving it — clearly, and months later."

I'm Jane Matthews. I build PineReport — I write the code and design the product — and I spend time around local clubs, where I've seen how much of this documentation still happens on scraps of paper. PineReport is the tool I wished those programs had: something a leader can pull out in the moment, log what happened, and trust that the record will be there when it matters.

We are intentionally small. We talk to the people who sign up. We say no to features that would make the product faster to sell and slower to use. The thing on the screen of a camp leader at 9:42 PM with a scraped knee in front of them is the only screen we optimize for.

What we believe

Three things we won't compromise on.

Vigilant.

We care deeply about safety, details, and legal compliance. We exist to protect a camp's legacy — not to ship features that look good in a sales demo. If a decision trades safety for speed, the answer is no.

Grounded.

We talk like people who have actually worked at a summer camp. No corporate jargon, no compliance theater, no "Initialize Compliance Report Protocol." Plain, reliable language a tired counselor can read at sunset.

Empowering.

We don't sell with fear or lawsuit threats. We sell the peace of mind that comes from bulletproof organization — so directors can focus on programming and counselors can focus on the campers in front of them.

The team

Small, deliberate, and on call.

Two people who've worked directly with youth programs and the paperwork that comes with them. PineReport is built and run hands-on — when you talk to us, you're talking to the people who make the product.

Jane Matthews

Founder

Builds PineReport end to end — writes the code and creates the app. Active with a local soccer club, where she's seen first-hand how youth programs handle incident reporting.

Lauren Hurst

Head of PineReport Success

Camp leader for several local soccer clubs, and the designer and tester behind PineReport. Shapes how the product feels in the hands of the people actually using it.

Made for camps,
by people who worked at them.

If you've ever held a pen with one hand and a campers' arm with the other, you already know why we built this. Try it for a season.

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